Enhancing Spotify’s Song Favoriting Feature
Redesigned Spotify's song favoriting feature to improve discoverability and organization. Focused on simplifying the process of adding, accessing, and managing favorite tracks, resulting in increased user engagement with saved music
Process
Research & Analysis: I conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. I also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, I restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, I built a high-fidelity, interactive prototype to test the design.
Usability Testing: I conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, I made necessary adjustments to the design.
