Case Studies
Case Studies
Case Studies
Desktop Hotel Booking Experience
Goal: Simplify the hotel booking process on desktop for a seamless user experience. Process:
Conducted user research & competitive analysis to identify pain points.
Designed wireframes & interactive prototypes in Figma.
Improved checkout flow, reducing steps from 5 to 3 for efficiency.
Conducted usability testing, leading to a 15% faster booking process and increased user satisfaction.
Desktop Hotel Booking Experience
Goal: Simplify the hotel booking process on desktop for a seamless user experience. Process:
Conducted user research & competitive analysis to identify pain points.
Designed wireframes & interactive prototypes in Figma.
Improved checkout flow, reducing steps from 5 to 3 for efficiency.
Conducted usability testing, leading to a 15% faster booking process and increased user satisfaction.
Desktop Hotel Booking Experience
Goal: Simplify the hotel booking process on desktop for a seamless user experience. Process:
Conducted user research & competitive analysis to identify pain points.
Designed wireframes & interactive prototypes in Figma.
Improved checkout flow, reducing steps from 5 to 3 for efficiency.
Conducted usability testing, leading to a 15% faster booking process and increased user satisfaction.
Enhancing Spotify’s Song Favoriting Feature
Goal: Improve discoverability and ease of saving songs in Spotify. Process:
Identified friction points through user interviews & competitive analysis.
Redesigned the heart icon placement for better visibility.
Introduced swipe-to-favorite functionality for faster interactions.
A/B testing showed a 50% increase in user engagement with the feature.
Enhancing Spotify’s Song Favoriting Feature
Goal: Improve discoverability and ease of saving songs in Spotify. Process:
Identified friction points through user interviews & competitive analysis.
Redesigned the heart icon placement for better visibility.
Introduced swipe-to-favorite functionality for faster interactions.
A/B testing showed a 50% increase in user engagement with the feature.
Enhancing Spotify’s Song Favoriting Feature
Goal: Improve discoverability and ease of saving songs in Spotify. Process:
Identified friction points through user interviews & competitive analysis.
Redesigned the heart icon placement for better visibility.
Introduced swipe-to-favorite functionality for faster interactions.
A/B testing showed a 50% increase in user engagement with the feature.
Mobile E-Commerce Checkout Optimization
Goal: Reduce cart abandonment and improve mobile checkout usability. Process:
Conducted usability tests to analyze user pain points.
Simplified form inputs and added auto-fill & one-click payment options.
Created a progress indicator for transparency in the checkout process.
Led to a 20% decrease in checkout time, improving conversion rates.
Mobile E-Commerce Checkout Optimization
Goal: Reduce cart abandonment and improve mobile checkout usability. Process:
Conducted usability tests to analyze user pain points.
Simplified form inputs and added auto-fill & one-click payment options.
Created a progress indicator for transparency in the checkout process.
Led to a 20% decrease in checkout time, improving conversion rates.
Mobile E-Commerce Checkout Optimization
Goal: Reduce cart abandonment and improve mobile checkout usability. Process:
Conducted usability tests to analyze user pain points.
Simplified form inputs and added auto-fill & one-click payment options.
Created a progress indicator for transparency in the checkout process.
Led to a 20% decrease in checkout time, improving conversion rates.
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Process
Your compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
01
Discover
Brainstorming sessions in order to take their needs and company goals into account. Define the scope and objectives of the project and lays a fundamental foundation for everything that comes after.
Define
Gather additional information about the ideal client, market opportunities and design sprint. Getting direct feedback from users themselves through user surveys and field activities.
02
Develop
Define the user experience, test and evaluate design concepts, and analyze how your designs will inform behavior and effect the experience of the user.
03
Deliver
Determine design patterns, elements of template pages, different framework options, and work with developers to test design functionality.
04
Upgrade your Web
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Schedule a call with Goran B.
Upgrade your Web presence with Framer
Schedule a call with Goran B.